The transition inevitably raises questions about the identity of a bookkeeping practice. Which services are core to our firm and its skillset? What services and service levels are expected by our clients?
Business owners as well as accountants and bookkeeper's now have the ability to look at the same financial information and have connected tools at their disposal for analysis and interpretation. This is changing the client’s perception of the bookkeepers/accountant’s roles in their business.
At Cloud Accounting NI our accountants focus on the value added services and automating data entry. for clients. Our CLIENT love it as s/he is usually paying reduced fees, has easy access to an end to end service without all the additional admin.
What the Client Expects
The most obvious change has been the speed of communication. Since accounting records are online and easily accessible, clients expect answers to minor accounting questions within hours. Fast responses can be delivered, as these questions take typically less than 10 minutes to answered online.
Faster communications and quicker access to client records allow accountants to build deeper relationships by taking an interest in the daily business happenings of their clients. There is no technological barrier preventing an accountant from reaching out to offer advice or simply touch base.
Advising on Technology
It is also reasonable for clients to seek guidance about which accounting and business systems will work for them. Would a particular cloud inventory system fit their process? Can a client’s cloud accounting program work with their online shop? Cloud Accounting specialises in advisoing on the right online software and setting it up for you hassle free.
Certain areas, such as technology setups, system conversions and associated training and support do require a deep understanding of the technologies but not necessarily deep accounting expertise. This work can also be repetitive and time consuming and Cloud Accounting NI can provide this service to set clients up with the right technology around them.