Digital Marketing Master (12 weeks) Evening course
September 10 @ 6:00 pm - December 3 @ 9:00 pm BST
Our Digital Marketing Communication, Visual & Technical course is over 12 evenings and encompasses:
Search Engine Optimisation (SEO)
Discover what SEO is and how to use it to increase website visibility to search engines, attracting the right traffic to the right webpages. Gain those vital citations and learn how to develop a strategy to attract users to your site.
Podcasting can be a cost-effective way to reach an audience, and it has seen increased interest in recent years. The use of podcasting allows you to get your niche content to the right people. In this BigRockDesigns’ course learn how to create a podcast to match your budget, plus learn how to record audio, conduct an interview, and more.
Video Marketing with YouTube
Learn how to market, view, upload and share videos on YouTube. We will demonstrate how to set up your account, build a following, promote your videos on Facebook and Twitter and provide you with the best techniques to shoot and edit film specifically for a YouTube audience.
Facebook for Business
Promote your company’s brand, increase sales, engage customers and drive site traffic using Facebook. Social media marketing and the basics of creating a successful online presence are covered. Whether your marketing objective is to build awareness, create brand engagement or promote your business locally, this course gives you the techniques to increase sales via social marketing.
Writing for the Web
Develop practical skills for writing for online media, including keeping your content updated, writing at the right level for your audience and avoiding jargon. Thinking like this helps improve the chances that customers will return to your site time and again.
Get the most from your Pay-Per-Click (PPC) spend; choose the best keywords, write great ad copy and measure the effectiveness of your ads on the leading PPC platform. We explain the PPC landscape and demonstrate how to get more clicks, conversions and ultimately more return on your investment.
In this course you will learn how to use Google Analytics to measure traffic ad performance, ROI and conversions, plus gain insight into how people use your website.
Instagram for Business
We will demonstrate Instagram promotional techniques, how to gain followers, comments, and likes for your business or personal brand. On course completion you will have the valuable skills that will help you effectively build a strong community of Instagram followers.
Pinterest For Business
We explore business ready features such as: Rich Pins, how to set up your business Pinterest account, and how to set up boards and create Pins strategically. We also demonstrate how to create an ad campaign, build an audience, and measure analytics.
Learn how MailChimp, the email marketing platform, can work for you. Learn how to set up a free MailChimp account, add new or existing subscribers and use list segments and groups to target your messaging for different types of audiences.
Making Video on Mobile
Our video recording course that provides the concepts and skills to create high quality videos with a smartphone. The course gives an overview of the basic concepts of video as well as the different phases for planning, recording and editing.
Testimonial (Catherine McSherry, Marketing Assistant, McBride & McCreesh Opticians):
Having extensively researched digital marketing training options in Northern Ireland, I decided to choose BigRockDesigns, Belfast.
The training suit was kitted out with new Apple Mac computers and the latest Adobe software, which I felt ensured a positive learning experience right from day one. The course material was very comprehensive and well structured, suitable for all levels of experience; from complete beginners to the more advanced. The modules on the course were logically sequenced; WordPress then SEO, Email Marketing and Social Media, and knowledge gained from one built on the next in a well-structured framework.
The Digital Marketing Master course was very hands-on, with Peter offering feedback and an array of helpful tips when carrying out practical activities, ensuring confidence in application on return to the workplace.
On a final note, I would like to highlight that I have seldom met the level of customer support that was offered to me by Peter and his team, both during and after the training was complete. That in itself adds enormous value to the course. Overall, this course, will not disappoint in terms of both value for money and the skills gained to progress your organisation’s marketing strategy digitally.